Discerning the Spirit of the Age
Derek Tidball
Coca-Cola, McDonald’s, Disney and Nike are among the best-known names in the world. They sell not only products but also mindsets and worldviews. This timely book introduces us to six fundamental metaphors that feed our thinking in more ways than we realise
ISBN: 9781842910627
Catalogue code: N/A
Publisher: KINGSWAY - published 21/10/2002
Format: Paperback
£8.99